I never set out to write a book. For over four decades, I've built more than 100 businesses from idea to profit. Real businesses, across multiple industries — built from the ground up, not from theory. And everywhere I went, people kept telling me the same thing: "You need to write a book." In 2014, I finally listened.
The truth is, I had no experience. I didn't come from the publishing world, and I wasn't someone who spent time reading books. So I approached it the only way I knew how — by learning directly from the marketplace.
I began going to Barnes & Noble several times a week. Not to read — but to study. I analyzed everything: size, layout, binding, structure, color, flow. I treated the bookstore like a blueprint room, breaking down what worked and why.
At the same time, I was documenting my life's work — writing, recording, and organizing decades of real-world experience. Not theory. Not recycled ideas. But practical knowledge from building businesses in the real world.
I didn't want to create just another book filled with words. I wanted something that held attention and delivered value. So I combined storytelling with visuals — photos, structure, and supporting elements — to make the experience stronger and more engaging.
Once the content was complete, I worked with designers to refine the layout, going through multiple revisions until it matched my vision. By the time it went to print, I was over 80% complete before design even began.
The book was printed in China and released in both English and Mandarin — because this message isn't limited to one market. Business is global, and the lessons apply everywhere.
I didn't write this book to become an author. I wrote it because there is a major gap in how people learn business. Most people entering business are learning from theory, often taught by individuals who have never actually built a business themselves.
There is still no true system that teaches people how to start a business from the ground up the right way. So I built one — through my book — focused on real fundamentals, real decisions, and real outcomes.
My second book, Wantrepreneur vs. Entrepreneur, takes this even further. It challenges the reader to look at themselves and their ideas honestly, backed by real data, real patterns, and real-world insight. It will be released in English, Mandarin, and Spanish.
At the end of the day, I didn't enter publishing the traditional way. I built it the same way I've built everything else: From scratch. With common sense. And with real experience.
